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What Can You Actually Get for Your Advertising Budget?

By
The Team
Steve
Published on
September 15, 2025
6
min read

Steve

Ryan

Head of Digital and Design

Digital advertising whizz with 20+ years experience.

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We get asked this all the time: “What can I actually buy with my budget?” The truth is, ad budgets stretch in different ways depending on format, location, and scale. To keep it simple, we break it into four tiers.

We get asked this all the time: “What can I actually buy with my budget?” The truth is, ad budgets stretch in different ways depending on format, location, and scale. To keep it simple, we break it into four tiers — from testing the waters to total city domination.

Starter (£2k–£5k)

Perfect for dipping your toes in the water and testing channels without blowing the budget.

  • OOH (Static & Small-Format): 48 Sheets, roadside 6 Sheets, bus stop panels, rail 4s and 6s, columns, street hubs.
  • Everyday Environments: Petrol pump nozzles, washroom posters, pub/bar panels, gym TVs and gym 6 Sheets.
  • London Underground: Digital Escalator Panels (DEPs).
  • TV/Video: Sky AdSmart (addressable TV).
  • Guerrilla/Low-Cost Impact: Legal flyposting, ad bikes, chalk stencils.

Growth (£5k–£20k)

The most popular budget level. It's ideal for SMEs and challengers ready to be seen across multiple channels.

  • DOOH/OOH: Digital 48s, Digital 6s, Mega 6, service-station screens, lamp-post banners.
  • London Underground: LU 16, LU 12, LU 6, LU 4.
  • Transit: Bus interiors, tram interiors, tram 6 Sheets.
  • Retail, Leisure & Workplace: Mall D4s, ticket gateways, chicken shop screens, pub & bar D6s, student halls/universities, office D6s.
  • Fitness/Health: Gym mirrors, David Lloyd and Virgin Active D6s, golf club placements.
  • Audio: Spotify, programmatic radio.
  • Traditional Radio: Capital, Heart, KISS, Smooth, Magic, talkSPORT, Absolute, KMFM.
  • VOD/CTV: ITVX, All 4.
  • City Networks: The Loop Birmingham, service-station 6 Sheets.

Impact (£20k–£50k)

This is where brands start turning heads with bold formats and multi-channel impact.

  • Large/Signature DOOH: Digital 96s, 3D billboards, static 96s, large roadside screens.
  • London Underground (High Impact): LU D12, LU LEPs, LU Cross-Track 48s, digital ribbons/runways, Tube/Overground car panels.
  • Bus Advertising (Big Builds): T-sides, supersides, mega rears.
  • Retail/Travel: Supermarket D6s, retail park sites, rail Transvision.
  • Airports: Arrival carousels, departure lounges, business lounges, inflight mags.
  • Cinemas: Cinema foyer 6 Sheets, digital walls, screen sponsorships.
  • Vehicles: Taxi wraps, supersides, ad vans, truck mega rears.
  • Ambient/Experiential: Special-build billboards, floor art, paint stencils, gym sampling, brand ambassadors, ad walkers.
  • Audio: Podcasts, interactive/programmatic audio ads.
  • Regional Icons: P10 Hammersmith, Trafford Arch, M6 dual screens, XL Live @ Arndale, Glasgow Subway 12s.

Dominance (£50k+)

Big budgets = big visibility. Dominance budgets are how cultural moments happen.

  • Landmark Icons: Piccadilly Lights, IMAX Waterloo, Cromwell Road domination, Digi Bridge, Liverpool Media Wall, Gypsy Corner A40, Victoria Warehouse, Nottingham Victoria Centre.
  • Citywide Takeovers: Leicester Square, Printworks, Arndale, Gateway Piccadilly, Manchester/Leeds Two Towers.
  • Transport/Retail Immersion: Tunnel wraps, escalator wraps, station gateways, stadium and arena packages, mall domination.
  • Unique/Experiential OOH: Hand-painted murals, projection mapping, 3D anamorphic, drone shows.
  • Vehicles & International: Full bus fleets, taxi fleets, NYC bus wraps.
  • Cinema & TV: Full-screen cinema ads, linear TV packages (peak/off-peak orchestration).
  • Event Proximity: Boxpark Wembley, stadium live-event activations.

Why PMA vs Going Direct? Maximise your budget!

Here’s the kicker — booking through PMA almost always beats going direct:

  • Cheaper: Media owners sell at “rate card” prices; PMA unlocks lower CPMs through leverage.
  • More choice: Direct owners only sell their inventory; PMA is owner-agnostic.
  • Better value: Bonus placements, upgrades, and prime positions.
  • Hassle-free: We handle specs, approvals, council rules (like taxis not allowed in some cities).

In short, PMA stretches your budget further — whether it’s £2k or £200k. You can learn more on our Pricing Page, or Enquire about booking your campaign.

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