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Get to know us: Priority Media Agency (PMA)

By
The Team
Khadeeja
Published on
September 12, 2025
9
min read

Khadeeja

Paulerice

Media & Brand Strategist

Brand and media strategist with a decade shaping brands

Connect on LinkedIn

If you’ve ever wondered who’s behind those massive campaigns. We cut through the noise, get your brand IRL visibility, and deliver campaigns that actually perform. Most of all, we make YOUR campaign our priority.

If you’ve ever wondered who’s behind those massive billboard campaigns, radio jingles, or digital screens you can’t escape on your morning commute, you’ve just found them. Priority Media Agency (PMA) is the UK’s go-to expert team for Out-of-Home (OOH), radio, TV/VOD and digital advertising. We plan, we buy, we strategise, we deliver artwork, and we make sure your ads actually land where they’ll make an impact.

Below, we’ve rounded up the questions we get asked most, fill your boots and get to know us.

Who is PMA? Meet the experts behind Priority Media Agency

We’re a UK media planning and buying agency with a knack for building campaigns that work in the real world. Think billboards, buses, radio, TV, and digital. We:

  • Craft the strategy
  • Book across all major media owners (not just one or two)
  • Handle production specs and approvals
  • Deliver results with no faff, no fluff, just transparent pricing.

Meet the experts behind PMA

This isn’t a faceless agency — every campaign is powered by specialists with decades of combined experience. A quick roll-call:

  • David Allen — MD and OOH mastermind with 15+ years under his belt.
  • Charlie Sanghera — Account Manager who turns plans into performance.
  • Lisa Walker — Ops support, 10+ years wrangling OOH/audio, international too.
  • Khadeeja Paulerice — Brand strategist with a sharp eye for narrative.
  • Steven Ryan — Digital & design lead (SEO, CRO, UX… the works).
  • Matt Davis — Commercial director, pricing and partnerships guru.
  • Mark Anderson — Business director who aligns media with commercial outcomes.
  • Gill Allen — Ops manager, queen of logistics and placements.
  • Aaron Tibbitts — Head of Sound, with 20+ years in radio (14 at talkSPORT, then Global).

What’s the PMA process? How Priority Media Agency works with clients

The PMA process is simple. We operate Nationwide across the UK — London, Manchester, Birmingham, Leeds, Glasgow, Liverpool. Want to go international? We’ve run NYC bus wraps and Paris screens too.

Our process:

Strategy → Planning → Buying → Specs → Approvals → Posting → Reporting

And we don’t hide behind vanity metrics. We tell you like it is:

  • OOH/DOOH: reach, impacts, footfall studies.
  • Audio: reach, demographics, spot logs, brand lift.
  • Digital/TV/VOD: impressions, CPV, CPM, CTR, actions.
    And yes, we hand you transparent reporting with next steps.

Learn more in our article about OOH impressions.

Budgets: How much do you need to play in OOH, radio, or TV?

We keep it simple with four budget tiers:

  • Starter (£2k–£5k) → local radio/OOH tests.
  • Growth (£5k–£20k) → our sweet spot: DOOH + audio/VOD combos.
  • Impact (£20k–£50k) → premium formats, Underground, bigger builds.
  • Dominance (£50k+) → city takeovers, Piccadilly Lights, IMAX — the big league.

Want to know what you actually get for those budgets? We can give you an idea below:

  • Starter: Bus stops, petrol nozzles, washroom panels, gym screens, Sky AdSmart.
  • Growth: Digital 6s & 48s, London Underground, Spotify, Capital, Heart, ITVX, All 4.
  • Impact: Giant billboards, 3D builds, Tube cross-track, airport screens, cinema ads, taxi wraps.
  • Dominance: Piccadilly Lights, IMAX Waterloo, stadium wraps, projection advertising, hand-painted murals.

What makes Priority Media Agency (PMA) the best?

We cut through the noise, get your brand IRL visibility, and deliver campaigns that actually perform. Most of all, we make YOUR campaign our priority.

  • OOH and audio pedigree + research-backed insights (our Digital Plateau study shows why trust in OOH & radio is rising).
  • Named specialists on every plan.
  • Owner-agnostic buying, transparent pricing.
  • Operational excellence (we sweat the details: specs, council approvals, tight deadlines).

Do we work with SMEs or just big brands?

Both. Starter/Growth packages suit SMEs and challengers; Impact/Dominance work for scale-ups and household names. The quality of our work doesn’t change, just the footprint.

Isn’t it cheaper to just book direct?

Actually… no.

  • Direct = rate card (aka inflated prices).
  • PMA = leverage (better CPMs, bonus spots, upgraded positions).
  • We’re owner-agnostic (not tied to one network).
  • We handle hidden pitfalls — specs, council approvals, and rules like “taxis aren’t allowed everywhere.”

Put bluntly: we save you money and stress.

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