With 1.6 billion passenger journeys every year, rail advertising offers your brand the chance to connect with a massive, engaged audience. Each day, 4.5 million trips are made across the UK, providing prime exposure during one of the most receptive moments of the day. Whether they’re waiting on the platform or passing through the concourse, your message has time to land and make an impact.

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Why Advertise on Rail and Tram?

• Massive Reach – With 1.6 billion journeys annually, rail and tram advertising places your brand in front of a huge audience, including commuters, leisure travellers, and tourists. It’s an ideal platform for building widespread brand awareness.
• Engaged Audience – Commuters spend 13 minutes in concourses and 7 minutes on platforms, giving your message the perfect opportunity to be noticed and absorbed. Whether they're on their way to work or heading out for leisure, your brand gets the chance to connect with them during this valuable time.
• High-Value Audience – Rail passengers aren’t just any commuters. 78% are willing to pay more for quality, 39% are impulse buyers while out, 30% take at least three holidays a year, and 20% indulge in restaurant meals. This is an audience with purchasing power, ready to make decisions.

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Why It Works

• Extended Dwell Times – With commuters spending an average of 13 minutes in concourses and 7 minutes on platforms, your brand has ample time to capture attention and make a lasting impression.
• High-Intent Audience – Rail passengers are typically more receptive to ads, with many actively engaged and ready to make impulse purchases or pay more for quality. This makes rail advertising an effective channel for driving both brand awareness and direct action.
• Targeted Exposure – Whether it’s digital screens in stations or posters on trams, rail and tram advertising ensures that your brand reaches customers in key locations throughout their journey.

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Key Features:

• Huge Reach – 1.6 billion journeys annually means your brand will be seen by a massive audience.
• High-Engagement – Commuters spend an average of 13 minutes in concourses and 7 minutes on platforms, giving your ad the chance to stick.
• Prime Audience – 78% of rail passengers are willing to pay more for quality, and 39% make impulse buys—targeting this high-value group drives real results.

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