The Challenge

White Fox wanted to dominate the urban landscape with a bold and unmissable advertising presence. The goal? To ensure their brand stood out in high-footfall areas, engaging a broad audience with a visually striking campaign that left a lasting impression. The challenge was to execute this across multiple formats and locations while maintaining consistency and maximising reach.

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Our Strategy

PMA designed a multi-faceted OOH campaign leveraging a mix of high-impact placements:

• Fully Wrapped Buses – Mobile billboards travelling through key city routes, ensuring mass exposure.
• Bus Rears – Capturing commuter attention during daily travel routines.
• 48-Sheet & 6-Sheet Billboards – Strategically positioned in high-traffic areas to reinforce messaging.
• Metrolink Tram Stops – Targeting high-volume pedestrian locations.
• Full Livery Taxis – Providing city-wide exposure as they moved through key areas.

By using a combination of static and mobile placements, we ensured White Fox’s branding reached audiences in multiple touchpoints throughout their daily routines.

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The Execution

Precision planning and execution were critical. Our experts carefully selected high-performing locations based on traffic data and audience demographics. We worked closely with media owners to guarantee prime positioning and seamless implementation.

Our campaign rollout included:

• Multiple posting waves to keep visibility fresh.
• Eye-catching creative designs that maximised impact and recall.
• Strategic timing to align with peak footfall and traffic periods.

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The Results

The campaign delivered exceptional exposure, with key highlights including:

✅ Millions of impressions generated across multiple touchpoints.
✅ High visibility in prime city locations, ensuring brand dominance.
✅ Increased brand awareness and recall among the target audience.
✅ Seamless execution across formats, delivering a unified brand experience.