We can book your brand on 5 landscape and 5 portrait screens in Trafford Centre, between 23-30 Dec (excl. Xmas Day) for £2000.
Call us nowRoarlight came to us with a bold new series — Testament — and a Growth Budget. A modern reimagining of biblical figures with a gritty sci-fi twist, it needed visibility and credibility. Fast. But this wasn’t a Netflix-scale launch. This was an indie production making the most of their spend.
The brief? Make Testament visible — without blowing the budget. We were tasked to reach Londoners in the thick of daily life with a campaign that felt epic and stream-worthy.
Use London Underground LEPs (lower escalator panels) to maximum effect. Why? Because they deliver thousands of daily impressions for a fraction of the cost of above-ground OOH. They hit commuters right in the eye-line, and they offer a visual rhythm perfect for episodic storytelling.
We proposed a character-led poster takeover, with each placement introducing a key figure — Peter the Fisherman, Saul of Tarsus, and more — all tied together with a consistent visual identity and a single call to action: Watch on angel.com/testament.
Our brand specialist designed crafted six bold, cinematic posters — each one a character spotlight — designed specifically for escalator placement. The artwork demanded attention: strong portraits, fiery sci-fi backdrops, and clear narrative intrigue.
Our expert media planners secured desirable placements while ensuring frequency and reach without overspending. Through general distribution, we used our contacts to push the afforable random allocation of sites to Roarlight's preffered stations.
✅ Millions of escalator impressions across two weeks
✅ Thousands of Londoners introduced to a show they wouldn’t have seen otherwise
We didn’t just “do posters.” The character-led design gave variety without losing cohesion. The platform (LEPs) delivered cost-effective impact. And the call-to-action was clear, clean and actionable. We made affordable general distribution, work for Roarlight. This was proof that indie content can compete — if it’s launched with the help of an expert.
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At PMA, we don't make you choose between great advertising options—we offer them all. With access to hundreds of media owners, we build campaigns that put your needs first.
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