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Cotswold Fox Clothing

commands attention at every touchpoint

with

from

Taxis & Vehicles

to

Bus

in

London

and

,

and more.

Turning London OOH into PR-worthy moments to promote an British brand.

June 5, 2025
Download the study

The Challenge

Cotswold Fox — a bold new British fashion brand — wanted more than visibility. They wanted presence.

The brief? To create a standout Out-of-Home campaign that echoed their classic-meets-modern aesthetic, elevated their identity, and engaged their on-the-move target audience in central London. The challenge was to bring their brand energy to life in some of the busiest, most iconic areas of the capital while ensuring relevance, consistency, and style.

Our Strategy

PMA developed a high-impact, location-sensitive OOH campaign with formats that blended seamlessly into the city's visual culture while still standing out.

Key formats included:

  • Branded Black Cabs – London icons wrapped in Cotswold Fox’s signature look, creating mobile brand ambassadors across the city.
  • Bus Shelter Takeovers – Strategically placed in high-footfall zones to reach pedestrians, commuters, and shoppers alike.
  • Contextual Placements – Ads near key landmarks like Victoria Station and Buckingham Palace for maximum relevance and recall.

By focusing on locations that matched the movement patterns of the brand’s target audience, we built a strategy that wasn’t just seen — it was noticed.

The Execution

Every placement was carefully mapped against foot traffic, visibility, and brand alignment. PMA’s media planners worked closely with trusted media owners to secure premium spots and ensure a cohesive, on-brand execution.

Our rollout approach included:

  • Precision media buying to align with relevant postcodes and points of interest
  • Creative-led taxi wraps to merge style and mobility
  • Staggered posting schedules to maintain campaign freshness and momentum

All creative was designed to be bold, clean, and unmistakably Cotswold Fox.

The Results

The campaign established Cotswold Fox as a brand with real-world presence — not just a logo, but a lifestyle.

Key outcomes:

✅ High engagement and visibility in landmark locations
✅ Reinforced brand identity through consistent aesthetic across formats
✅ Strong campaign recall from both local and visiting audiences
✅ A memorable launch moment for a fashion brand built on British design

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