Our specialists

Meet the Team

From media planners to creative strategists, our team is a mix of sharp thinkers, problem-solvers, and industry specialists who know how to turn insights into impact. Get to know the people driving your brand’s success.

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Aaron

Head of Sounds

An Audio master with 20+ years of helping brands get heard.

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Aaron

Head of Sounds

An Audio master with 20+ years of helping brands get heard.

With over two decades in media and partnerships, Aaron brings both depth and drive to PMA as our Head of Sounds. His career spans the UK’s biggest broadcasters and media groups, from ITV to talkSPORT, where he spearheaded regional sales and delivered multimillion-pound growth, to his time as Head of Partnerships at Global, working with major UK brands on multi-platform campaigns.

Along the way, Aaron has built a reputation for turning conversations into collaborations, blending commercial know-how with a genuine passion for music, sound, and storytelling.

At PMA, Aaron makes sure brands are heard as well as seen. Whether it’s crafting radio strategies, building sonic identities, or amplifying campaigns through partnerships, he ensures every project hits the right note.

Dave

Managing Director

OOH Specialist with 15+ years of experience.

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Dave

Managing Director

OOH Specialist with 15+ years of experience.

With 15+ years in the media game, Dave knows Out-of-Home inside and out. From humble beginnings in media sales to leading PMA, he’s built a career on big ideas, bold strategies, and billboard-dominating campaigns. His experience spans some of the UK’s biggest media agencies, where he worked across radio, digital, and OOH before setting up PMA to do things differently—no fluff, no faff, just smart, strategic media planning.

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As Managing Director, Dave ensures every campaign we run is targeted, effective, and built for impact. He’s all about cutting through the noise, helping brands claim their space—whether that’s on a high-traffic billboard, the airwaves, or a digital platform.

Mark

Business Director

Advertising lead with over 25 years driving success.

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Mark

Business Director

Advertising lead with over 25 years driving success.

Mark’s career spans 25 years of shaping advertising success across Out-of-Home, radio, digital, and press. He’s worked with major media owners and top agencies, developing strategies that make media investment work harder and smarter.

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As Business Director at PMA, Mark is all about aligning advertising with commercial impact. Whether it’s unlocking new revenue streams, refining sales strategies, or building long-lasting industry partnerships, his focus is on growth—both for PMA and our clients.

Charlie

Account Manager

World class Account Manager shaping meaningful campaigns.

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Charlie

Account Manager

World class Account Manager shaping meaningful campaigns.

Charlie is the link between strategy and execution, ensuring PMA’s campaigns don’t just launch but thrive. With experience spanning print, digital, OOH, and radio, he’s worked with top media networks and agencies, managing key accounts and crafting campaigns that drive engagement and business growth.

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At PMA, Charlie makes sure clients get the best from their media spend, guiding them through the complex media landscape with a straight-talking, no-nonsense approach. His job? To make sure brands don’t just show up—they stand out.

Gill

Operations Manager

Advertising planning pro, shaping media at Priority Media.

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Gill

Operations Manager

Advertising planning pro, shaping media at Priority Media.

Gill is the backbone of PMA’s operations, making sure campaigns don’t just launch—they land with precision and purpose. With years spent in the trenches of advertising planning, she knows how to piece together the perfect media mix, ensuring our clients get maximum exposure with minimum wastage.

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Before PMA, Gill managed sponsorships, promotions, and multi-channel campaigns across major media networks. Now, she keeps the engine running at PMA—streamlining operations, sharpening campaign logistics, and ensuring every placement is strategic, cost-effective, and perfectly timed.

Steve

Head of Digital and Design

Digital advertising whizz with 20+ years experience.

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Steve

Head of Digital and Design

Digital advertising whizz with 20+ years experience.

Steve has been shaping the digital advertising landscape for over two decades. With a background spanning SEO, web design, and data-driven strategy, he knows how to make brands visible, clickable, and unmissable. Before joining PMA, Steve honed his craft at leading media agencies and digital platforms, building a reputation for turning online presence into bottom-line growth.

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At PMA, he ensures campaigns don’t just look good—they perform. Whether it’s crafting a seamless user experience, refining search strategies, or optimising media spend, Steve has a blueprint for success. When he’s not building digital campaigns, you’ll find him deconstructing the latest tech trends or refining his own creative projects.

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Lisa

Operations Support

Delivering OOH & audio planning for 10+ years

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Lisa

Operations Support

Delivering OOH & audio planning for 10+ years

With over a decade in the media game, Lisa brings heavyweight experience across Out-of-Home and audio; from leading international campaigns, to managing full agency portfolios. She’s planned it, booked it, and delivered it across every format that matters.

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Whether it’s navigating global media buys or organising live site tours for clients, Lisa knows how to keep things sharp, smooth, and strategic.

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Now she’s bringing that same energy to PMA, where your campaign is her priority.

Matt

Commercial Director

Commercial director, driving strategic growth for 25+ years.

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Matt

Commercial Director

Commercial director, driving strategic growth for 25+ years.

Matt has spent over 20 years crafting commercial strategies that don’t just generate awareness—they generate results. From local businesses to global brands, he’s helped clients scale smartly, making sure every media pound is spent with purpose.

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At PMA, he drives the commercial arm of the business, ensuring our partnerships, pricing, and strategies are as sharp as they can be. With a background spanning OOH, digital, TV, and radio, he knows how to negotiate the best deals, cut through the red tape, and keep brands ahead of the competition.

About us

Building Brands, One Strategy at a Time

Your campaign,

Our priority.

Our specialists

Meet the Team

Aaron

Head of Sounds

An Audio master with 20+ years of helping brands get heard.

Dave

Managing Director

OOH Specialist with 15+ years of experience.

Mark

Business Director

Advertising lead with over 25 years driving success.

Charlie

Account Manager

World class Account Manager shaping meaningful campaigns.

Gill

Operations Manager

Advertising planning pro, shaping media at Priority Media.

Steve

Head of Digital and Design

Digital advertising whizz with 20+ years experience.

Lisa

Operations Support

Delivering OOH & audio planning for 10+ years

Matt

Commercial Director

Commercial director, driving strategic growth for 25+ years.

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