The Campaign

The solution? Unmissable bus mega rears.

We took Smyths Toys on the move, rolling out giant-format bus ads across carefully selected residential routes. Each placement was designed to meet families where they actually are - outside schools, on high streets, on commutes - delivering the brand in moments that matter.

Pairing scale with context, the campaign ensured Smyths was seen by pedestrians, commuters, and drivers alike, maximising value for a family-focused retailer.

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Execution

Priority Media Agency handled the full rollout end-to-end.

• Strategic placements: Key routes chosen to optimise exposure to family audiences.
• Bus mega rears: High-impact, unmissable creative space that dominated sightlines.
• Operational fulfilment: Catalogue distribution and campaign delivery coordinated alongside OOH execution.

This wasn’t just about putting ads on buses. It was about delivering a comprehensive OOH solution that fused brand visibility with practical activation.

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Why It Worked:

‍Smyths Toys needed more than just a media buy. They needed a partner who could manage both the scale of national OOH and the detail of fulfilment.

That’s why they chose PMA. We’re attentive, agile, and full-service — giving major brands the confidence that every aspect of their campaign is covered.

We didn’t just put Smyths Toys on buses.
We put them in the daily journeys of families across the UK.

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