We can book your brand on 5 landscape and 5 portrait screens in Trafford Centre, between 23-30 Dec (excl. Xmas Day) for £2000.
Call us nowPaddy Power don’t play safe. Their brand thrives on cheek, speed, and sharp cultural digs. In September 2025, Manchester United were in turmoil - and Paddy Power wanted to twist the knife with something that would spark headlines, memes, and conversation across the UK.
The brief? Take the banter off the timeline and put it right in Manchester’s face. And this wasn’t our first rodeo - we’d already trolled the city with The Anfield Wrap’s infamous Trafford Arch takeover. We know the territory, we knew the sting it would cause, and we knew exactly how to make a single placement punch way above its weight.
The Campaign was simple. One bus. One brutal message. Wrapped in green and sent rolling through Manchester declaring:
“The only 343 that works in Manchester.”
It was trolling by transport. A moving, shareable, impossible-to-ignore taunt aimed straight at United fans, crafted to live on the streets and explode online.
The brief landed with our team late in the week. By mid-next week, buses were already on the road. Speed was everything — and so was placement.
A singular, timely bus wrap became a cultural talking point. We sourced media partners, ensured the expedited rollout of the bus wrap and provided press-ready photography so that the Paddy Power team could amplify where it mattered: in national press, across social feeds... and eventually in the group chats of rival fans.
One moving billboard became the centrepiece of a multi-channel storm.
This campaign wasn’t about media weight. It was about cultural weight. A single bus wrap turned into national news because it nailed the timing, tone, and target.
Paddy Power understand that in sport, laughter is leverage - and tribal tension is traction. With PMA’s agility, they didn’t just buy media. They bought the moment.
We didn’t just wrap a bus. We wrapped Manchester in banter.
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