We can book your brand on 5 landscape and 5 portrait screens in Trafford Centre, between 23-30 Dec (excl. Xmas Day) for £2000.
Call us nowBrands Are Asking Audiences to Ditch the Scroll This Summer, but what does that means for marketers looking to build campaigns that actually stick?
There’s a shift happening. From Coke’s call to “Enjoy the moment” to Heineken’s tongue-in-cheek vision of a social media blackout, major brands are telling audiences to do something radical: look up from their phones. Because as social feeds get more crowded, the real world is starting to feel refreshingly spacious.
Let’s not sugar-coat it. Social is tired.
Yes, it’s measurable. Yes, it’s scalable. But no — it’s not always effective.
So while digital has become a default, it’s also become… dull. This summer, standing out means stepping away from the algorithm.
From summer sun to bar queues and heatwaves, the biggest names are moving away from the scroll — and setting up camp in the physical world.
This is where OOH enters the frame — standing tall, grounded in place, and impossible to skip.
At a time when everyone’s chasing attention online, OOH is calmly holding the room.
Don’t ditch your digital budget — but do rethink where it’s working hardest. If your summer media plan is stuck chasing clicks on social, it might be time to trade in some of that screen time for stream time.
Brands like Coca-Cola are already making the shift. Their latest campaign still runs across digital platforms — but it’s the programmatic TV and radio elements that are doing the heavy lifting. Why? Because these channels are just as targetable as social ads, but feel far more native. Whether it’s a 30-second slot during a podcast or a dynamic TV ad tailored to location and time of day, programmatic broadcast channels blend into everyday life — without the skip button.
The same principles apply across the board:
So before you double down on another round of paid social, consider this: you can still target precisely, optimise budgets, and measure outcomes — all while showing up where audiences are actually listening, watching, and engaging. It’s not just a switch in platform. It’s a switch in presence.
Marketers, take note. If the biggest brands are encouraging people to log off, then your campaigns need to meet them out there — in the streets, on the platforms, at the bar queue.
Social still has its place, but OOH is the fresh air your media plan needs. This summer, don’t just post your message. Place it.
Want to talk about how? We’re already outside. Ask Gill, our virtual assistant, how to get started now. Or speak to one of our experts right now via chat, phone or email.
You can talk to us about how to get your brand noticed on any media platform.
.avif)
.svg)