Human Intelligence in Advertising
2025 Report

AI can process patterns. But can it perceive culture?

Priority Media Agency’s Human Intelligence in Advertising 2025 report explores the tension between algorithmic precision, human expertise, and what that means for the future of brand communication.

Built from survey data, industry interviews, campaign analysis, and proprietary research, the report answers one central question:
Where does AI factor in to human expertise?

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Inside the Report

• 📊 Exclusive data on how UK audiences perceive AI-driven vs. expert-led advertising
• 💬 Perspectives from CMOs and creatives with decades of industry experience
• 🚀 Predictions and campaign advice for 2026 from agency models to measurement metrics.

This isn’t another AI think-piece. It’s a practical roadmap for brands determined to keep humanity at the heart of their marketing.

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Why It Matters

As automation accelerates, creative judgement, emotional intelligence, and lived experience are becoming a brand’s last real differentiators.
This report helps you re-centre your strategy around what machines can’t replicate — the human touch.