Challenge‍

Two Chicks had a cracking product and a bold founding story. They’d hustled for years and secured supermarket listings, but the market still saw them as niche. To scale, they needed to leap from the health aisle into everyday conversations — and become a brand that felt mainstream.

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Our Idea

‍Forget playing small. We needed visibility at street level, where credibility is earned. So, we proposed a high-impact OOH campaign across buses, taxis, and billboards. The concept? Fun, playful, and proud visuals that told their story loud and clear. The goal was simple: make Two Chicks impossible to ignore.

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Execution

‍One of our OOH experts, worked closely with the Two Chicks team to translate their fearless tone into out-of-home dominance. We booked prime sites in key urban areas, mixing large-format with constantly-on-the-move taxis and buses for maximum coverage.

✅ Bold creative that cut through
✅ Strategic placement on commuter routes & shopping hubs
✅ Multi-format mix for reach and frequency

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Why It Worked‍

This wasn’t about a new product drop or another digital ad. It was about cultural presence. By showing up big in the real world, Two Chicks shifted perception from niche to mainstream. And they proved that when your brand’s ready to fly, OOH can be the wings.

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